Starting a Business Is Not the Same as Building a Brand: Why Do You Need Both?
In the modern business landscape, the terms "starting a business" and "building a brand" are often discussed together, leading some to mistakenly believe they are synonymous. However, these two concepts are not directly related.
Professional Value: Beyond Labor, It's About Impact
When entering the field of business and entrepreneurship, many professionals initially focus on the skills and knowledge they acquire. Every project and task represents their time and effort. However, over time, it becomes evident that the real value lies not just in the time spent, but in the tangible benefits and influence provided to clients and customers.
Hello👋 I’m Jason
Hi there! I’m Jason, based in NYC with 10 years of experience in branding and digital marketing. As a Brand Director and agency business owner, I specialize in strategic and creative brand solutions to create impactful and sustainable brands.
I'm tired of rich scammers and fake marketing gurus on social media and the internet. That's why I started this blog—to share straightforward, practical advice on branding and marketing for small businesses and startups. Here, we'll dive into real strategies that make a difference, avoiding the hype and empty promises.
Join me on this journey to demystify marketing, as I also share bits of my everyday life in New York and chase my dream of one day relaxing in a Japanese hot spring with a capybara. Let's cut through the noise together and make marketing genuinely impactful!
