The Difference Between Starting a Business to Earn a Paycheck vs. Building a Business to Grow and Scale
If you’re building a business with the intention of growing and scaling, your approach is entirely different. You’re not just looking for a paycheck—you’re looking to create a system that can operate independently of you and can generate revenue even when you’re not working.
How Small Business Owners and Startups Can Use AI to Create Authentic and Insightful Content
While AI can be a great tool, relying solely on it can lead to content that feels generic and disconnected. I’ve learned this the hard way, and I want to share my personal journey and insights with you on how to use AI effectively without losing the heart and soul of your brand.
Leveraging Authenticity in the Age of AI-Generated Content: A Guide for Small Businesses and Startups
For small businesses and startups, authenticity and a genuine connection with customers can be powerful differentiators. In an era where low-quality AI content risks diluting brand value, leveraging personal and authentic content can help build trust and foster deeper relationships with your audience.
What is a Business Marketing Strategy, and How Does It Work for Small Businesses and Startups?
Developing a business marketing strategy is essential for the success of any small business or startup. By deeply understanding your unique resources, customers' needs, competition, and market size, you can position your business effectively in the market.
How to Allocate a $10k Budget to Build a Successful E-Commerce Store
Building a successful e-commerce store on a budget of $10,000 is entirely possible with careful planning and strategic allocation of funds. This blog will guide you through the steps and provide practical tips on how to make the most of your budget.
5 Great Branding and Brand Communication Case Studies: Lessons from Big Brands
Big brands often set the benchmark for excellence in these areas, showcasing innovative strategies and achieving remarkable results. This blog explores five great branding and brand communication case studies from renowned companies, providing detailed insights and actionable lessons.
How to Create a Professional Brand Logo for Your Business: A Complete Guide for Business Owners
A well-designed logo not only enhances your visual identity but also communicates your brand message and creates a memorable impression. In this guide, we'll explore why a professional logo is essential, how to develop an impactful logo, and practical tips for working with a logo designer.
Standing Out: How to Differentiate Your Business and Brand from Competitors
Achieving differentiation requires creating a unique value proposition (UVP) that resonates with your target customers by solving their problems or improving their lives. This blog will delve into the importance of a UVP, share marketing frameworks, and provide practical ways to analyze and develop your unique value proposition.
How To Build A Strong Brand Identity For Small Business
A well-defined brand identity helps you connect with your audience, build trust, and establish a lasting impression. This blog will explore the concept of brand identity, its importance, and the key steps to building a strong brand identity. We will also provide professional tips, useful tools, and a case study to illustrate how to activate your brand identity and stand out from the competition.
Why Branding is Important: How To Do Branding For Small Businesses and Startups
One of the misconceptions is that only big businesses need branding. In reality, branding is essential for businesses of all sizes. For small businesses and startups, a strong brand can level the playing field and help them compete with larger companies.
How to Start a Retail Business in 2024? Complete Marketing Guideline
This guide provides a detailed roadmap to help you navigate the process of starting a retail business, with a focus on developing a unique selling point (USP), selecting the right location, and implementing effective marketing strategies.
Steve Jobs' Visionary Speech: The Heart of Marketing and Branding
When Steve Jobs returned to Apple in 1997, the company was struggling. It had lost its direction, and its products were not resonating with consumers. Jobs' speech marked a turning point, emphasizing a profound shift in how Apple approached marketing and branding.
Starting a Business Is Not the Same as Building a Brand: Why Do You Need Both?
In the modern business landscape, the terms "starting a business" and "building a brand" are often discussed together, leading some to mistakenly believe they are synonymous. However, these two concepts are not directly related.
Professional Value: Beyond Labor, It's About Impact
When entering the field of business and entrepreneurship, many professionals initially focus on the skills and knowledge they acquire. Every project and task represents their time and effort. However, over time, it becomes evident that the real value lies not just in the time spent, but in the tangible benefits and influence provided to clients and customers.
How Much is Logo Design Worth? (And How Much Should We Pay?)
As a business owner, shifting your mindset to see design as an investment rather than an expense is crucial. Recognizing the lasting impact of a professional logo and visual identity can help you appreciate the value of quality design work. This perspective ensures that the services you invest in consistently bring long-term benefits and a positive impact on your business.
What is Branding? Isn't It Just Marketing?
Simply put, branding is the process of a business understanding who they are, who they are speaking to, and what they are saying, and controlling how this is presented. Good branding helps businesses and entrepreneurs clarify their unique value proposition (mission, vision, values), core message, and brand identity (visual, verbal, and experiential).
Hello👋 I’m Jason
Hi there! I’m Jason, based in NYC with 10 years of experience in branding and digital marketing. As a Brand Director and agency business owner, I specialize in strategic and creative brand solutions to create impactful and sustainable brands.
I'm tired of rich scammers and fake marketing gurus on social media and the internet. That's why I started this blog—to share straightforward, practical advice on branding and marketing for small businesses and startups. Here, we'll dive into real strategies that make a difference, avoiding the hype and empty promises.
Join me on this journey to demystify marketing, as I also share bits of my everyday life in New York and chase my dream of one day relaxing in a Japanese hot spring with a capybara. Let's cut through the noise together and make marketing genuinely impactful!
