The Difference Between Starting a Business to Earn a Paycheck vs. Building a Business to Grow and Scale
If you’re building a business with the intention of growing and scaling, your approach is entirely different. You’re not just looking for a paycheck—you’re looking to create a system that can operate independently of you and can generate revenue even when you’re not working.
The Misunderstanding of "Lean Startup" and "Minimum Viable Product" for Small Businesses and Startups
Many believe that launching an MVP is all about speed and cutting corners to get a product out quickly. However, the real power behind the MVP approach is minimizing risk while maximizing learning and flexibility. Rushing through development without proper research and planning can lead to disastrous outcomes, especially when resources and time are limited.
Why WeWork is Still One of the Best Office Solutions for Solo Entrepreneurs, Small Business Owners, and Startup Teams in 2024
Amount many co-working options, WeWork stands out as a leader, offering a unique blend of flexibility, community, and amenities that cater to the needs of modern businesses. Despite its ups and downs in the media, WeWork continues to be one of the best co-working office solutions for many reasons.
Financial Planning for Small Business Owners and Startup Founders: A Practical Guide
Financial planning is a crucial aspect of running a successful business, particularly for small business owners and startup founders. While it's tempting to pour all profits back into the business to fuel growth, it's equally important to consider savings, personal investments, and risk management. Balancing these aspects can be challenging, but with the right tools and strategies, you can make informed decisions that support both personal financial security and business growth.
What is a Business Marketing Strategy, and How Does It Work for Small Businesses and Startups?
Developing a business marketing strategy is essential for the success of any small business or startup. By deeply understanding your unique resources, customers' needs, competition, and market size, you can position your business effectively in the market.
How TikTok Shop is Revolutionizing the E-Commerce World
This blog explores the impact of TikTok Shop on e-commerce, the opportunities it presents, and how small businesses and startups can capitalize on these changes, particularly through influencer affiliate programs.
How to Allocate a $10k Budget to Build a Successful E-Commerce Store
Building a successful e-commerce store on a budget of $10,000 is entirely possible with careful planning and strategic allocation of funds. This blog will guide you through the steps and provide practical tips on how to make the most of your budget.
5 Great Branding and Brand Communication Case Studies: Lessons from Big Brands
Big brands often set the benchmark for excellence in these areas, showcasing innovative strategies and achieving remarkable results. This blog explores five great branding and brand communication case studies from renowned companies, providing detailed insights and actionable lessons.
Standing Out: How to Differentiate Your Business and Brand from Competitors
Achieving differentiation requires creating a unique value proposition (UVP) that resonates with your target customers by solving their problems or improving their lives. This blog will delve into the importance of a UVP, share marketing frameworks, and provide practical ways to analyze and develop your unique value proposition.
20 Practical & Detailed Ideas on How To Start a Business at Home in 2024
Here are 20 detailed ideas for businesses you can start at home with a limited budget, including practical steps to get started and an assessment of how hard each idea is to launch.
Marketing Formula for Business and Brand Growth: Revenue = Traffic x Conversion x Average Order Value x Retention
By breaking down and analyzing each component of this formula, businesses can identify which areas need improvement and focus their efforts more effectively. This data-driven approach ensures that resources are allocated efficiently to maximize growth and profitability.
How to Optimize Your Google Business Profile: A Powerful and Underestimated Free Marketing Tool (Google Map Listing)
This free tool can significantly boost your local SEO, enhance your visibility, and the most importantly, convert the customers who are already interested when they do the research. In this blog, we'll delve into what Google Business is, why it's essential, and provide practical tips on how to optimize your listing effectively.
Complete Guide to Digital Paid Ads for Solo Entrepreneurs, Business Owners, and Startup Teams
By understanding each platform, setting up your ad structure correctly, and continuously optimizing based on key metrics, you can effectively manage your digital ad campaigns without external help. Remember, the key to success is to learn, experiment, and adapt to the ever-changing digital landscape.
How to Start a Business with Only $3,000: A Comprehensive Guide
You can launch a successful business by setting clear goals, conducting thorough research, leveraging both paid and organic marketing, and continuously optimizing your strategies based on data. This guide will walk you through each step, backed by statistics, research, and practical know-how.
How to Start a Retail Business in 2024? Complete Marketing Guideline
This guide provides a detailed roadmap to help you navigate the process of starting a retail business, with a focus on developing a unique selling point (USP), selecting the right location, and implementing effective marketing strategies.
5 Ways to Cope With Uncertainty and Risks when Starting Your Own Business
Starting your own business is a bold and exciting endeavor. However, it’s also filled with uncertainty and risks. Understanding these risks and learning how to navigate them is crucial for aspiring entrepreneurs who want to succeed and make money.
3 Tips to Grow Your Business as a Solo Business Owner! 🚀
To truly scale your business and create something valuable, you must learn to delegate, utilize tools and systems, and form strategic partnerships. This article will guide you through these crucial steps to ensure your business thrives.
Building a Sustainable Business: From Trading Time to Creating Systems
Start by selling your time, build a strong business model, and ultimately create a system that works for you. Remember, true success is about building a sustainable future. Start today and build the business of your dreams.
If You Want to Start Your Own Business, Stop Doing These Things!
Starting a business is thrilling and full of potential, but there are common pitfalls that can derail your success. To ensure your entrepreneurial journey is smooth and productive, here are the things you should absolutely avoid:
Start a Business by Choosing a Problem, Not Just a Product
Research shows that 42% of startups fail because there is no market demand for their product. This highlights the critical importance of identifying a problem to solve rather than simply selling a product.
Hello👋 I’m Jason
Hi there! I’m Jason, based in NYC with 10 years of experience in branding and digital marketing. As a Brand Director and agency business owner, I specialize in strategic and creative brand solutions to create impactful and sustainable brands.
I'm tired of rich scammers and fake marketing gurus on social media and the internet. That's why I started this blog—to share straightforward, practical advice on branding and marketing for small businesses and startups. Here, we'll dive into real strategies that make a difference, avoiding the hype and empty promises.
Join me on this journey to demystify marketing, as I also share bits of my everyday life in New York and chase my dream of one day relaxing in a Japanese hot spring with a capybara. Let's cut through the noise together and make marketing genuinely impactful!
