Start a Business by Choosing a Problem, Not Just a Product
Research shows that 42% of startups fail because there is no market demand for their product. This highlights the critical importance of identifying a problem to solve rather than simply selling a product.
Time Management Isn't Really About Time? A Startup Entrepreneur's Guide
As an entrepreneur, "time management" is a vital component of navigating the startup ecosystem. Amidst a myriad of startup tasks and the challenge of maintaining focus, I've faced numerous hurdles in managing time effectively.
Career Choice: How to Become a Brand Manager
Becoming a brand manager is an intriguing and rewarding career path that blends science and art. It offers the opportunity to work with various brands/products and collaborate with a team, rather than being a small cog in a large machine.
New Yorkers = Workaholics? Striving for Work-Life Balance
Finding a work-life balance is crucial for maintaining mental and physical health. However, it often becomes a slogan or another "task" because the real reasons for becoming a workaholic are often bad habits and psychological needs.
Starting a Business Is Not the Same as Building a Brand: Why Do You Need Both?
In the modern business landscape, the terms "starting a business" and "building a brand" are often discussed together, leading some to mistakenly believe they are synonymous. However, these two concepts are not directly related.
Professional Value: Beyond Labor, It's About Impact
When entering the field of business and entrepreneurship, many professionals initially focus on the skills and knowledge they acquire. Every project and task represents their time and effort. However, over time, it becomes evident that the real value lies not just in the time spent, but in the tangible benefits and influence provided to clients and customers.
How Much is Logo Design Worth? (And How Much Should We Pay?)
As a business owner, shifting your mindset to see design as an investment rather than an expense is crucial. Recognizing the lasting impact of a professional logo and visual identity can help you appreciate the value of quality design work. This perspective ensures that the services you invest in consistently bring long-term benefits and a positive impact on your business.
What is Branding? Isn't It Just Marketing?
Simply put, branding is the process of a business understanding who they are, who they are speaking to, and what they are saying, and controlling how this is presented. Good branding helps businesses and entrepreneurs clarify their unique value proposition (mission, vision, values), core message, and brand identity (visual, verbal, and experiential).
If Money Weren’t a Factor, What Would You Pursue with All Your Heart?
In our increasingly economic-driven society, money has become the measure of all things. Consequently, we often equate the value of our activities and endeavors with monetary gain, focusing solely on profit and loss. But if we step away from the monetary perspective, how many pursuits would still command our full commitment?
Why Do We Often Think More Than We Act?
I have always wanted to write a blog, to share my insights and experiences from both my professional and personal life. However, starting this blog has been a long time coming. I've spent countless hours watching YouTube videos on content creation, bought equipment, and even learned photography and video editing. Yet, every time I resolved to start, I would back out at the last minute. This procrastination lasted for years.
Hello👋 I’m Jason
Hi there! I’m Jason, based in NYC with 10 years of experience in branding and digital marketing. As a Brand Director and agency business owner, I specialize in strategic and creative brand solutions to create impactful and sustainable brands.
I'm tired of rich scammers and fake marketing gurus on social media and the internet. That's why I started this blog—to share straightforward, practical advice on branding and marketing for small businesses and startups. Here, we'll dive into real strategies that make a difference, avoiding the hype and empty promises.
Join me on this journey to demystify marketing, as I also share bits of my everyday life in New York and chase my dream of one day relaxing in a Japanese hot spring with a capybara. Let's cut through the noise together and make marketing genuinely impactful!
