The Difference Between Starting a Business to Earn a Paycheck vs. Building a Business to Grow and Scale
If you’re building a business with the intention of growing and scaling, your approach is entirely different. You’re not just looking for a paycheck—you’re looking to create a system that can operate independently of you and can generate revenue even when you’re not working.
10 Essential Metrics You Need to Track When Starting an E-Commerce Business (E-com 101)
In this blog, we’ll cover the 10 most important metrics you need to know to start your e-commerce business and achieve long-term success.
The Misunderstanding of "Lean Startup" and "Minimum Viable Product" for Small Businesses and Startups
Many believe that launching an MVP is all about speed and cutting corners to get a product out quickly. However, the real power behind the MVP approach is minimizing risk while maximizing learning and flexibility. Rushing through development without proper research and planning can lead to disastrous outcomes, especially when resources and time are limited.
How Small Business Owners and Startups Can Use AI to Create Authentic and Insightful Content
While AI can be a great tool, relying solely on it can lead to content that feels generic and disconnected. I’ve learned this the hard way, and I want to share my personal journey and insights with you on how to use AI effectively without losing the heart and soul of your brand.
How AI Will Transform SEO: A Guide for Small Business and Startup Owners
For small business and startup owners, staying ahead of these changes is crucial for maintaining visibility and competitiveness in the digital landscape. This blog will explore how AI is transforming SEO and provide practical strategies for small businesses and startups to adapt and thrive in this new era.
Leveraging Authenticity in the Age of AI-Generated Content: A Guide for Small Businesses and Startups
For small businesses and startups, authenticity and a genuine connection with customers can be powerful differentiators. In an era where low-quality AI content risks diluting brand value, leveraging personal and authentic content can help build trust and foster deeper relationships with your audience.
Why WeWork is Still One of the Best Office Solutions for Solo Entrepreneurs, Small Business Owners, and Startup Teams in 2024
Amount many co-working options, WeWork stands out as a leader, offering a unique blend of flexibility, community, and amenities that cater to the needs of modern businesses. Despite its ups and downs in the media, WeWork continues to be one of the best co-working office solutions for many reasons.
Financial Planning for Small Business Owners and Startup Founders: A Practical Guide
Financial planning is a crucial aspect of running a successful business, particularly for small business owners and startup founders. While it's tempting to pour all profits back into the business to fuel growth, it's equally important to consider savings, personal investments, and risk management. Balancing these aspects can be challenging, but with the right tools and strategies, you can make informed decisions that support both personal financial security and business growth.
Should Startups and Small Businesses Invest in Influencer Marketing?
This blog explores the trends, statistics, common misconceptions, and practical approaches to influencer marketing, helping startups and small businesses determine if it's the right strategy for them.
What is a Business Marketing Strategy, and How Does It Work for Small Businesses and Startups?
Developing a business marketing strategy is essential for the success of any small business or startup. By deeply understanding your unique resources, customers' needs, competition, and market size, you can position your business effectively in the market.
How TikTok Shop is Revolutionizing the E-Commerce World
This blog explores the impact of TikTok Shop on e-commerce, the opportunities it presents, and how small businesses and startups can capitalize on these changes, particularly through influencer affiliate programs.
How to Start SEO as a Small Business or Startup: Practical Methods and Realistic Expectations
Search Engine Optimization (SEO) is essential for small businesses and startups aiming to increase their online visibility and drive organic traffic to their websites. However, SEO can seem daunting due to its complexity and the misconceptions surrounding it.
How to Allocate a $10k Budget to Build a Successful E-Commerce Store
Building a successful e-commerce store on a budget of $10,000 is entirely possible with careful planning and strategic allocation of funds. This blog will guide you through the steps and provide practical tips on how to make the most of your budget.
10 Practical Ways Small Businesses and Startups Can Boost E-Commerce Conversion Rates Without Breaking the Bank (With Detailed How-To)
Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers, but it doesn't always require a hefty budget. By implementing practical strategies focused on user experience, branding, and digital marketing, brands can see significant improvements without substantial investment.
7 Reasons Why Small Businesses and Startups Should Invest in Micro-Influencer Marketing
Today, influencers—individuals with a significant online following and expertise in niche areas—are becoming the preferred choice for brands, especially small businesses and startups. This shift isn't just a trend; it's a fundamental change in the marketing landscape driven by the changing dynamics of consumer trust and media consumption.
5 Great Branding and Brand Communication Case Studies: Lessons from Big Brands
Big brands often set the benchmark for excellence in these areas, showcasing innovative strategies and achieving remarkable results. This blog explores five great branding and brand communication case studies from renowned companies, providing detailed insights and actionable lessons.
How to Start Email Marketing for Your Brand: A Comprehensive Guide for Startups and Small Businesses
Email marketing is a powerful tool for startups and small businesses to engage with their audience, build relationships, and drive sales. This guide will walk you through the steps to start email marketing for your brand, including practical tips and relevant statistics to help you succeed.
How to Create a Professional Brand Logo for Your Business: A Complete Guide for Business Owners
A well-designed logo not only enhances your visual identity but also communicates your brand message and creates a memorable impression. In this guide, we'll explore why a professional logo is essential, how to develop an impactful logo, and practical tips for working with a logo designer.
Standing Out: How to Differentiate Your Business and Brand from Competitors
Achieving differentiation requires creating a unique value proposition (UVP) that resonates with your target customers by solving their problems or improving their lives. This blog will delve into the importance of a UVP, share marketing frameworks, and provide practical ways to analyze and develop your unique value proposition.
How To Build A Strong Brand Identity For Small Business
A well-defined brand identity helps you connect with your audience, build trust, and establish a lasting impression. This blog will explore the concept of brand identity, its importance, and the key steps to building a strong brand identity. We will also provide professional tips, useful tools, and a case study to illustrate how to activate your brand identity and stand out from the competition.
Hello👋 I’m Jason
Hi there! I’m Jason, based in NYC with 10 years of experience in branding and digital marketing. As a Brand Director and agency business owner, I specialize in strategic and creative brand solutions to create impactful and sustainable brands.
I'm tired of rich scammers and fake marketing gurus on social media and the internet. That's why I started this blog—to share straightforward, practical advice on branding and marketing for small businesses and startups. Here, we'll dive into real strategies that make a difference, avoiding the hype and empty promises.
Join me on this journey to demystify marketing, as I also share bits of my everyday life in New York and chase my dream of one day relaxing in a Japanese hot spring with a capybara. Let's cut through the noise together and make marketing genuinely impactful!
